CEIBS

The recent OSI food safety scandal in China provides an excellent case study on how NOT to do business. It’s also a perfect example of one of the points I made in my first column Throw The Old Rules Out The Window. Firms need to Rethink concepts they’ve held onto for years, they need to be able to spot the areas of risk, opportunity, and action in their value chains. Those that aren’t able to do this will find themselves reeling from one scandal to another.

http://www.forbes.com/sites/ceibs/2014/09/04/take-responsibility-for-your-brand/